Video Game Advertisments

PR in TV and Movies has been in existence as long as i can remember, but now it is steadily transitioning into video games. In a common video series known as The Sims, the EA based game is continuing to add more and more "brand" name items to the series for player of the game to use and buy in the game. This is also being seen in another commonly known life simulator game known as Second Life. Though slightly different in the fact that players are online with people from all around the world, it is subsequently also affected more by the advertising of major brand names with players. All of this while mentioned in class was recently brought to my attention as the 12 year old boy i occasionally babysit, joined the Second Life game and tried to get me to join as well. I took a pass on that as I really don't have time or patience for dealing with many people of an online game system. Still to continue on this the 12 year old also internet streamed the movie Gamer and we watched yesterday. If you can get away from the violence and nudity displayed and focus on the ultimate plot line of the movie is that the villain has been building his PR with and around the world so that he has become the ultimate celebrity of the world as it follows the manic gamer community as the dominant culture of the world.

http://www.everyjoe.com/articles/advertising-in-video-games/

This article brings up the idea and the community that is into following the video game industry and the ways in which these organizations are/can be successful in doing so.