Thursday, December 10, 2009

Celebrity Endorsements

We have al heard of the recent incidents involving Tiger Woods these last few weeks, but he is not the only celebrity endorser to have a blunder. What it all comes down to is that companies use celebrities to help promote their products and self image. This article covers some of the better known celebrity endorsers mistakes.

http://advertising.about.com/od/celebrityendorsements/a/celebendorse.htm

The article covers several celebrities such as Kobe Bryant, Magic Johnson, and Michael Jordan. As the article discusses each of the before mentioned celebrities and the scandals that each one faced; it refers to how companies need to be totally aware of the celebrities they incorporate with and know how to handle the way they will also inadvertently effect the way the company is viewed by the public in bad situations. The article cautions organizations to be considerate of the people and there activities.

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